SunnySups — Brighter Looks, Better Sales.
Services :
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Client :
SunnySups
Location:
Canada
Born in Montreal, SunnySups is a purpose-driven brand offering affordable, stylish sunglasses made from 100% recycled plastic. Each pair features polarized lenses with full UVA/UVB protection and supports ocean cleanup efforts through a partnership with 40ceans. Despite a powerful mission and quality products, their original Shopify store lacked visual impact, mobile responsiveness, and clear storytelling, limiting conversions and failing to reflect the brand’s environmental commitment.
We led a complete redesign of their Shopify storefront—revamping layouts, improving product discovery, optimizing mobile experience, and aligning visuals with their sustainability story. From homepage to checkout, every interaction now reflects the brand’s values while guiding users to purchase confidently.
Post-launch, SunnySups saw measurable growth across every key metric. The store now loads 2x faster, contributing to a 30 percent increase in conversion rates, a 15 percent boost in average order value, and nearly 2x revenue growth within the first months. The refreshed Shopify experience finally tells their story clearly and drives the impact they set out to make, one sustainable pair at a time.
“Our redesigned shopify store completely transformed how people see our business. It feels aligned, elevated, and true to who we are.”
— Louis
Supervisor, SunnySups
